In order for a business to succeed in South Africa and to understand the marketing of a business, it is important to have an overview of our economy, the challenges and the opportunities.
Unofficial unemployment estimates rate as high as 40% with a quarter of South Africans living on around R 10,00 a day! This is exceptionally high considering the diversified key economic sectors we have, for example : mining, agriculture, vehicle manufacture and assembly, food processing, clothing and textiles, telecommunications, energy, financial and business services, real estate, tourism, transportation to name a few
It is therefore logical that a huge number of opportunities exist and it is vital to assist the unemployed 40% of our country into contributing successful individuals, but how?
Claw is ambitiously embarking on this journey and proudly willing to contribute to the success of business growth in South Africa and the empowerment of a diverse range of business sectors building successful small and medium business sectors.
It is a fact that 50% of all start-up companies fail within the first two years and 80% within ten years....why?? Simply, a lack of clients due to the fact that there has not been efficient marketing of the business. Don’t give up!!
There is such an array of potential platforms to advertise your business on, lets explore a few options.